As part of this feature, it was important to capture the story behind Aileen Xu’s brand Lavendaire. She had created a beautifully curated brand, but Convert Kit wanted to tell the story behind that. So, we set a strategy in place to capture brand photos that would capture a day in the life of Aileen and what her work life looks like as an influencer for Lavendaire.

There were a few things we knew we wanted to highlight from the start- Aileen Xu has created a series of inspirational workbooks and we wanted to showcase these along with how she has used these to improve her own life. A few other things that came up during our strategy

phone call were to show her workspace and vision board, capture her reading fan mail and a behind the scenes of her recording a Youtube video for her followers.

Being an influencer requires creating consistently beautiful content for your followers, and the successful ones understand that having great brand photos is an investment that ends up paying off in the end. If you are an Orange County influencer interested in taking some lifestyle photos, I would love to chat more and dream up how we can elevate your aesthetic with a brand session!